I am going to research into who is my client, who are the folio society, what do they do, what are their aims and what do they achieve. This is the publishing company that which i have been set a brief for, this is what they are about.
The Folio Society is a book club based in London that produces new editions of classic and new books. Their books are notable for their high quality binging and original illustrations. Most come in a specially designed slip case. (-which leads to what i am doing).

They literally take the saying "Don't judge a book by it's cover" and contradict it. Which i think is excellent, i think everyone before reading a book will only pick it up if it looks interesting, i know that i would. Where only the best is good enough they have set a high standard for their designers to produce a excellent level of work. Founded in 1947 by Charles Ede for 64 years they have created various books with beautiful appearances. 

"Lovers of the written word long for high standards.. This is why Folio books are such a joy." P.D James

I do find with books that part of the experience of owning them and reading them is how they look, i have a large book shelf with assorted books and appearance for me is a key element, it shows that something exciting is within the binding.